We use on our website the open source web analytics service of Matomo / InnoCraft, 150 Willis St, 6011 Wellington, New Zealand ("Matomo").
Matomo is implemented in such a way that no cookies are stored on the device. Instead, we use fingerprinting to analyze the behavior of our visitors for the purpose of website optimization and optimization of our offer.
The so-called fingerprint includes in particular the operating system, browser, device type (computer, laptop, telephone), screen resolution, preferred language. The IP address is anonymized directly during the process of data collection. Through the above mentioned measures we cannot refer to the identity of individual visitors.
Within the scope of the analysis, the following information in particular is evaluated: Visitor numbers, number of returning visitors, visited sites, visitors' actions on the site (e.g. clicks per video), visitors' time spent on the site, first and last visit to the site, keywords used by visitors to find the site, visitors' behaviour on the site, visitors' location, devices used when visiting our site, including device settings (screen resolution, operating system, browser used), visitors' interests.
The information collected is not shared with third parties as we host Matomo on our own.
Purposes of the data processing:
We use the statistics provided by Matomo to analyze the activities on our website and to understand the use and navigation on our website. This allows us to evaluate our services and improve the quality of our websites and content and adjust them to the needs of our users.
We use Matomo on the basis of Art. 6 sec. 1 f GDPR. Our legitimate interest lies in evaluating the use of our website and adjusting their content and design to your needs.
Term of storage and control options:
If you do not agree with the storage and use of your data, you can deactivate the storage and use here.
In this case a so-called opt-out cookie is set in your browser, which prevents Matomo from storing usage data. Please note that if you delete your cookies, the Matomo Opt-Out-Cookie will be deleted as well. The Opt-Out must then be activated again when you visit our website once more. Matomo uses the "Do-Not-Track" function of your browser.